A platform for the world’s largest experiential retail developer.

“Unrivaled.” That’s how the team at Triple Five Worldwide, owners of Mall of America and West Edmonton Mall, describe their latest entertainment & retail destination, American Dream.

American Dream came to Apple’s Enterprise Design Lab with a problem, a need to launch a state of the art technology platform, a native iOS application, web application and later, a native Android application, all in less than six months.

Building the Dream

Apple and American Dream chose Rekall for our contemporary technology stack, ability to shape American Dream’s product and data strategy, and of course our speed and quality of execution.

In addition to our world-class hospitality management technology platform built for a decade of innovation, Rekall provided strategic consulting, product planning, experience design and engineering services for the entire American Dream product ecosystem, and delivered on-time and on-budget.

Key Features

  • Payments – Mobile/web and POS

  • Directory, Maps and Wayfinding

  • Messaging, Chat and CRM

  • Transactional and triggered Email

  • User management

  • Content Management

  • BI and Analytics